Jan
23

How Registration Forms Are Killing B2B Software Marketing

Posted by admin under Uncategorized

I’ve been reminded once again of what a mistake it is for B2B software companies to force prospective customers to fill out a registration lead capture form in order to view their marketing content. Over the past week I’ve been researching project management software solutions to better collaborate with clients on marketing and PR projects, and as I was perusing various vendor websites, again and again I was asked to submit my information and “pay” just to read case studies, white papers, watch videos or listen to pod casts so I can potentially buy their product.

More: continued here

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