When most business owners and entrepreneurs think about forming a joint venture, it is usually during positive economic times when business prospects are good. But what about forming a JV during a recession or when an economic downturn affects the region of your business?
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Although we might like to believe that people think of others first, when it comes to your target market people in general are egocentric and tend to look out for their own interests first. Therefore, when you are thinking of your target market you should think about what your target market wants or needs.
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Have you defined your target audience? Think this topic is too easy? Think again. When I first learned I should define my target audience, I thought “This is great. I write copy for businesses. Every business needs copy. So my target audience is any business.” Sounds like I hit the jackpot, doesn’t [...]
There is a definite disconnect between the generations, whether anyone wants to admit it or not, when it comes to online marketing and the trend towards online invitations. Don’t get me wrong, there is nothing cooler than a dynamic looking invitation you get in the good old fashion snail-mail that is chocked full of color [...]
Why waste your marketing efforts writing bland copy to appeal to the masses? It might go against conventional wisdom, but narrowing your audience is actually smart business, proving itself with increased sales.
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Marketing partnerships are getting more and more popular, and why not? They can be great money-saving, sales-producing relationships. Less costs + higher sales = marketing partnership. That’s an equation, which is a no-brainer!
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One of the best ways to not waste your time, effort and money on useless giveaways during trade shows is to consider getting the right promotional items at the right time. Let us face it; promotional items such as your print note pads are the best marketing tools.
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Attracting people to your business is all about selling yourself not the company. People are looking for that person who has value, who is perceived as a strong leader, someone who is skilled and knowledgeable, and someone who can offer help.
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What then can marketers do about this issue and where does the Internet sit in terms of its role/value? When times are tight, the focus of purchase decision making – for the average Joe – seems to be increasingly about price. Count the number of ‘Sale’, ‘Discount’ and ‘Special offer’ signs on [...]
Most businesses rely on selling either a product or service. With all the doom and gloom you hear about on the news, no doubt most business owners are in a bit of panic right now. Since there are only a few businesses, which are recession proof, most other companies fall into one of three categories.
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