The recession is now “with us”. What with the big boys out there such as Woolworths, MFI and Adams who have run into trouble, how does this leave smaller businesses feeling? Naturally business owners will be concerned right now so what action must they be taking to not only survive but to thrive in this [...]
A radical change has occurred in the world of marketing. Just five years ago, before the onset of the internet and social media, most marketing entailed “interrupting the consumer.” TV commercials are a perfect example of interruptive marketing. As you watch your favorite Thursday night program, suddenly a commercial breaks onto the scene and interrupts [...]
A surefire way to ensure your new business never gets off the ground is to make your own marketing material. Sure there are exceptions to every rule and I have seen some very professional looking home made business cards, fliers, brochures, etc. Yet those rare cases are not the norm. For the [...]
You have heard of SEO, but don’t know where to start? Do you need help getting started? Here are 5 steps you must take in order to be successful with SEO.
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Here’s some insight to an online building industry video I viewed recently. Builder magazine editorial director, Boyce Thompson, interviewed William Kraeger, principal at Mithun, on how the architecture firm sells its clients on sustainable design. This interview was only two minutes and 40 seconds, but it spoke volumes about marketing professional services, whether green building [...]
Marketing can be fun – but don’t be fooled by that aspect Marketing can be fun or it can be boring. In either case it is the results that count not your enjoyment level. You should enjoy your business but don’t judge the value of your business investments by your enjoyment. Creating new ideas [...]
We combine 2 of my favorite topics. Thongs and Business! Why Venus may be making a mistake by getting rid of thong bikinis, even if they represent a small portion of sales.
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One of the biggest issues any business would face is its unique position in the market. If you’ve not got a unique position, then you’ll find that you’ve got nowhere to “stand out” of the crowd throughout your promotion. USPs were originally defined around the 40s as a position a company took [...]
The concept of using free as a marketing strategy is as old as the concept of marketing itself. If your business relies heavily on its Internet presence for sales (and what companies don’t today), then you know that free is no longer an extra bonus reserved for well-qualified prospects. These days everyone – [...]
Getting a young person’s attention is not as difficult as you might think. You need to reach them using the tools they use – text messaging, email and irresistible offers!
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